lenscart

  Lenskart : Business, Marketing Strategy & Success Story Today, every 3rd person of the total Indian population needs spectacles. The growth of technology has led to the increased use of laptops. A sedentary working style and constant gazing at the laptop screens have led to many eye problems. Some of them are: Hyperopia (farsightedness,i.e. difficulty in seeing close objects) Myopia (nearsightedness, i.e. difficulty in seeing far objects) Astigmatism (blurred distant or near objects) Presbyopia (gradual decrease in visibility of near objects in 40+age group) Frequent headaches, and others. All these are medical conditions related to poor visibility. So good glasses have become an essential commodity. Table of Contents The eyewear industry of India: Establishment: About Lenskart: Founders: Revenue and funding: Business & marketing strategy of Lenskart: Brand ambassadors: Competition analysis of Lenskart: Range of products and services offered by Lenskart: Winding up: The e...